Hi, there

My name is Federica and I’m a bilingual creative passionate about design.
Get to know me.

What i do

I help growing businesses increase revenue, expand brand awareness, and earn happy customers.

My mission is to improve brand experiences by bringing clarity to complex spaces and societies. I truly believe that products, services, and spaces should be designed to enhance the lives of those who use them.

Services

What can I do for you?

With a commitment to strategic thinking, branding, and elevating aesthetics, I go beyond surface-level design to create compelling visuals that not only captivate but forge deep connections with people. My passion lies in crafting beautiful, smart, and inspired work, dedicated to helping businesses reach their goals and fostering lasting, inspiring connections with their customers across diverse touchpoints.

01

Brand Strategy

Brand Strategy • Positioning • Naming • Personas • Personality & Voice

02

Brand Identity

Brand Development & Rebranding • Logo Design • Collateral Design • Iconography • Colour Palette & Typography System • Brand Guidelines

03

Brand Experience

Web Design & Development • UX/UI • Wireframing & Prototyping • Print & Digital Applications • Social Media Guide • Packaging

04

Environmental Design

Signages • Wayfinding System • Environmental Design • Exhibitions • Installations • Murals

Projects

Projects, big and small. Artfully crafted and strategically designed.

  • Monkey Puzzle Rebrand

    Rebrand and environmental design for the 70+ day nurseries and preschools part of the UK’s largest childcare franchise network.

    , ,

  • HHC Logo Design

    Redesign of the logo for Harrow Hockey Club (HHC) and logo variations to use in different touch points, digital and printed.

    ,

  • Exsel Group Rebrand

    Refresh of the brand identity and website wireframing for the Defence company.

    ,

  • Explora Security Rebrand

    Development of the brand strategy and visual identity system to reposition the company in a different market place.

    ,

  • NAWT Logo Design

    Logo redesign for the National Animal Welfare Trust (NAWT) British charity and brand identity with collateral material applications.

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  • BBA Brand Collaterals

    Development of a new brand identity and redesign of the marketing material.

    ,

  • Monkey Puzzle Rebrand

    Rebrand and environmental design for the 70+ day nurseries and preschools part of the UK’s largest childcare franchise network.

    , ,

  • HHC Logo Design

    Redesign of the logo for Harrow Hockey Club (HHC) and logo variations to use in different touch points, digital and printed.

    ,

  • Exsel Group Rebrand

    Refresh of the brand identity and website wireframing for the Defence company.

    ,

  • Explora Security Rebrand

    Development of the brand strategy and visual identity system to reposition the company in a different market place.

    ,

Blog

See my articles about
design and other stuff

Title card reading ‘Design, Psychology, and the Ethics of Influence’ placed over a supermarket aisle, representing how visual design shapes consumer decisions
Graphic Design, Design Principles

Design, Psychology, and the Ethics of Influence

Design has the power to guide, persuade, and sometimes mislead. As designers, how do we know when we’ve crossed the line between influence and manipulation?

Italian flag waving on a tall flagpole against a partly cloudy blue sky.
Graphic Design

“Why did you leave Italy?”

“Why did you leave Italy?” It’s a question I get often. And every time, I pause.

Vibrant abstract painting of a human brain surrounded by colourful blocks and radial lines, symbolising cognitive processes and human-centred design thinking.
Graphic Design, Design Principles

The Human Factor: designing for real people, not personas

Empathy-led design thinking is strengthened by an understanding of real human behaviours, emotional responses, and diverse needs, rather than relying on simplified or fictionalised personas.

Testimonials

What the people I shared experiences with say

An exceptional human being and outstanding professional. Translated our vision into designs that far exceeded expectations. Creativity, attention to detail, and professionalism were simply unmatched.

Rosalin A K
Executive Director, Africa Dyslexia Organisation

Harrow Hockey Club needed to update the clubs brand logo. Graphic Design FM did a great job in understanding the brief, through to concept creation and then refining the final version for multiple applications across digital and physical brand comms.

Glenn W
Director of Hockey, Harrow Hockey Club

Professionalism, enthusiasm and the continuous enthusiasm to improve the performances, as well as the attention to the smallest details make it a certainty and a guarantee.

Fabio C
Production Manager

I wanted to take my baby wearing consultation brand to a whole new level. Federica came up with wonderful ideas to make my brand simply brilliant! She created the logo for me, and also all the collateral.

Chiara B
Founder, La Lupa Bianca

SHOP

I also create products to help
other designers in their journey

Free Graphic Design CV Template

Provide prospective employers with a glimpse of your skills and demonstrate your design mastery using my captivating graphic design resume template.

Free Cover Letter Template

Download my free cover letter template, personalise it with your details, and complete it within minutes. Elevate your job application using my professionally crafted cover letter template.

Ready to create something awesome and extraordinary?